Whatarebaclinks' Blog

Backlinks as an Marketing Startegy

whatarebaclinks
whatarebaclinks Oct 03, 2010

 

In case your internet business uses paid marketing and advertising including AdWords, AdBrite or even Yahoo's paid adverts, then inbound links are one thing you don't need to worry about. Alright, let's presume that you're going to be counting on decent natural rankings in Google and you really need to get your web site high up on Page One of search engines - ideally #1 - but you don't comprehend this search engine marketing business or making use of inbound links and your new web business cannot yet pay for somebody doing this mysterious art for you.



Let us first ask what are backlinks. In brief, a backlink is a hyperlink, which a web link that can be clicked, on a site anywhere else on the web that links to your site. That's a backlink, or inbound link. As opposed to Bing and Yahoo that are more driven by elements on your website Google uses backlinks, on other sites) to determine if your new web site on, say, dog training, really should rank well on their search engine listings or not.



Google will probably consider the anchor text in the link, which is actually the word or even phrase that is linked, and the authority of the web site that the backlink is coming from to figure out how well your website should rank. And when it comes to Google natural search engine results, links are pretty much all you need to influence the rankings success of your website.



Your following question should therefore be, how can I get these links for the dog training web site? Back in the prehistoric age of the World Wide Web, you'd approach some other website owners and politely ask for a link on their web site and in return you would add one on your website to theirs. Knowing what are backlinks and how they function is really important prior to deciding to start a backlink building campaign.



These days, that is not practical for quite a few causes. First, Google dislikes what they call two-way links where sites link to one another so those backlinks will have practically no value. Then, you now need link volume to get traction in Google and other search engines because the majority of sites on Page 1 of Google will generally have a hefty quantity of inbound links if the targeted keyword or key phrase is worth ranking for.



There are several other factors to consider including whether the inbound links are dofollow or nofollow, the Page Rank (PR) of the site, where the link comes from and also having backlinks from a large range of web sites. Contrary to lots of search engine optimization guidance, I have never found the relevancy of a link web site's topics to my site a factor in getting link juice but consistency of what are backlinks building is really important.

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